How patients choose a clinic in 2026, and how to be the one they pick
If you run an established clinic and you're not showing up when patients search Google or ask ChatGPT for a treatment near them, those bookings are going to your competitors. In 45 minutes I'll show you exactly how to fix that.
Save your free place
30 places per session. It takes 20 seconds.
45 minutes, six things you can use the next morning
- 1Why ChatGPT recommends some clinics and not othersThe four things the recommended clinics' pages have in common, and how to check where you stand in 10 minutes.
- 2The cost page that books patientsThe exact page format behind a 275% rise in enquiries in a single month.
- 3How to get quoted at the top of GoogleOne short paragraph, written the right way, that Google's AI lifts word for word.
- 4Pages for the problems patients search forPatients search "how to get rid of rosacea", not your treatment name. How to be found for the worry, not just the treatment.
- 5How to stay visible and stay compliantWhat the ASA allows, so your marketing works without putting your clinic at risk.
- 6A simple 4-week planWhat to fix first, in order, so you can start straight away.
Built for established clinics
Your host: Sarah McDonald, nurse prescriber
I'm an ex-NHS nurse and aesthetics nurse prescriber. In 2018 I opened my own clinic. I posted on Instagram every day and shared my before-and-afters, but my website was invisible and the diary stayed quiet.
So I learned marketing properly. Today I run Inject Digital, helping clinics across the UK get found on Google and recommended by AI tools like ChatGPT, without breaking the rules that keep patients safe.
I sit on your side of the table. Everything on this webinar is what I'm doing for real clinics right now.
Before you sign up
Is it really free?
Yes. There's no cost to attend.
How do I join?
It's live on Google Meet. Once you sign up, I'll email you a confirmation, then send your joining link by email and text before your session. You can join on a laptop or your phone.
Which session should I pick?
Whichever suits your clinic diary. The content is the same at 12:30pm and 7pm.
Do I need to be technical?
Not at all. Everything is explained in plain English, with examples you can use straight away.